Ariadne
So this woman wakes up, bound in a corn maze outside of Johannesburg, South Africa. She has no idea who she is or how she got where she is. She has a crazy tattoo on her arm in (get this) Esperanto, which, when translated means “Find the lost ring”.
And she’s an Olympic caliber athlete.
Apparently it has something to do with the Summer Olympics in Beijing. 
Its the start of a new alternate reality game. I’ve been excited by these things in the past only to wind up feeling let down. I’ll give this one a try as well because I’m a sucker for these things.
So she publishes this plea begging for help in figuring out who she is and how she got to where she is. There are some further hints in the comments suggesting that the same thing has happened to others.
If anyone has any interest in helping with this, let me know.
SON OF A GUN!!
It is sponsored by McDonald’s!!
http://www.findthelostring.com/ariadne/terms.do
I feel like I’ve been duped by “the man”.
howdy! yeah, this is a new big ARG that lots of people are starting to really get into… you could come join the investigation with us at unfiction:
http://forums.unfiction.com/forums/viewtopic.php?t=24611
It’s been reported on ARGNet (linked in the cnet article), and it’s popping up in blogs all over the place
good to have you on board!
you bet. I’m there.